As some big-box chain retailers struggle during the age of showrooming, retail landlords and managers look to entertainment and restaurant tenants to fill vacant spaces. According to the National Real Estate Investor, the logic behind this is that while traditional retailers may be taken out by websites like Amazon, movie theaters and restaurants are more immune to online competition because much of what they offer is experience-based.
In regard to the future of power centers, for example, R.J. Hottovy, a retail analyst with Chicago-based research firm Morningstar, notes that “there will be a lot more non-traditional tenants—restaurants, lifestyle brands, entertainment concepts. [Tenants] that don’t necessarily have pressure from online retailers: you are looking for somebody who has that natural protection.”
