MARKETING

Capture marketing data to pinpoint how effective your activities are

Although the majority of shopping Centres use outsourced marketing services, one of the most difficult things is being able to capture accurate information as to how well a Centre is actually being marketed. Whilst it’s easy for a marketing team to demonstrate how busy they have been promoting the Centre, what’s not so easy is to pinpoint how effective their activities really are. The Retail Report service automatically captures all of the performance data relating to a Centre, and in such detail that makes it easy to see at first glance whether the marketing team are effective.

SOCIAL MEDIA

Probably the most important metric next to actual sales when determining how well a Centre is being marketed. The Retail report service integrates with all the major social media feeds such as, Facebook, Twitter and Instagram etc. Not only collating the number of likes and followers, but actually analyzing each and every post and tweet about the Centre 24 hours a day. The unique “Senti-Rating” TM tool provides an automated and accurate reflection of visitor sentiment, which would usually take a human hours to achieve manually.

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WEBSITE STATS

Whilst Google Analytics provide good insights into visitor numbers and duration of visit, the Retail Report not only provides this information but also the visitor’s location using their unique IP address. This is an excellent way to know the reach of a Centre. All of this information is recorded alongside promotional events, so that it is easy to see which marketing events are most effective

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WEBSITE CMS (CONTENT MANAGEMENT SYSTEM)

Available with the optional Website hosting module, the CMS module is a simple but easy way to broadcast events and promotions via the Centre’s website. Using this in-built tool is an invaluable way to capture marketing information and plug-in to the Centre’s calendar at the same time. This means that essential marketing data is captured automatically at the point of planning, rather than manually entering data into spreadsheets.

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REPORTS

Determining a marketing budget and employing an outside agency is one thing, but being able to automatically and instantly see the effectiveness of a given marketing campaign is invaluable. The reporting module provides complete transparency, to show exactly how each promotion impacts Footfall or Sales. Using the “Compare Tool” takes it one stage further by not only seeing how each campaign translates to sales within a Centre, but compare it across and entire portfolio

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PERFORMANCE

Gain insight into your shopping centre, so you can focus on maximising its potential

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MANAGEMENT & OPERATIONS

RetailReport’s tools streamline and automate time consuming tasks

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