Capture marketing data to pinpoint how effective your activities are
Although the majority of shopping Centres use outsourced marketing services, one of the most difficult things is being able to capture accurate information as to how well a Centre is actually being marketed. Whilst it’s easy for a marketing team to demonstrate how busy they have been promoting the Centre, what’s not so easy is to pinpoint how effective their activities really are. The Retail Report service automatically captures all of the performance data relating to a Centre, and in such detail that makes it easy to see at first glance whether the marketing team are effective.
Probably the most important metric next to actual sales when determining how well a Centre is being marketed.MORE
Website stats are an excellent way to know the reach of a Centre. These are recorded to see which marketing events are effectiveMORE
The CMS module is a simple way to broadcast events and promotions via the Centre’s websiteMORE
The reporting module provides complete transparency, to show exactly how each promotion impacts Footfall or SalesMORE