Retail marketing analytics software allows you to access your marketing platforms all in one place, simplifying your marketing activities. Being able to visualise all your performance metrics enables you to drive your results. You can zero in on which campaigns drove the best engagement and the most impact. Social sentiment listening enables you to understand how people really feel about your centre’s experience. Which bits do they actually comment on and how can you improve this to drive performance.
Drive your marketing ROI
Drive your marketing ROI
Retail marketing analytics software allows you to access your marketing platforms all in one place, simplifying your marketing activities. Being able to visualise all your performance metrics enables you to drive your results. You can zero in on which campaigns drove the best engagement and the most impact. Social sentiment listening enables you to understand how people really feel about your centre’s experience. Which bits do they actually comment on and how can you improve this to drive performance.
Marketing
FEATURES
Website stats
Deeply understand your buyers’ demographics
Retail Report builds on rich data insights provided by Google, like website visitor numbers and duration of visit. The software links this information with the visitor’s location using their unique IP address. This is an excellent way to understand the geographical reach of your shopping centre. All this information is recorded alongside promotional events, making it is easy to see which marketing events are most effective.
Website CMS
All your essential marketing data in one place
Available with the optional website hosting module, the CMS module is a simple but easy way to broadcast events and promotions via your centre’s website. Using this in-built tool captures marketing information and plugs into your centre’s calendar at the same time. Essential marketing data is captured automatically at the point of planning, rather than manually entering data into spreadsheets. This makes managing your centre’s marketing tasks streamlined and simple.
Marketing reports
Measure your results, increase ROI, boost performance
Being able to automatically determine the effectiveness of your marketing campaigns is invaluable. Our retail marketing analytics software solution provides complete transparency, showing you exactly how each promotion impacts footfall or sales. Using the “Compare Tool” compares your campaigns’ performance across your entire portfolio. This insight enables you to gauge the performance of your marketing team, your budgets and your ROI.
Events
Many functions within the Retail Report platform make the hands-on planning and management of your events super easy.
Calendar
Book in upcoming dates and actions with key people
Festivals
Prepare all people involved with our communication features
Promotional events
Launch promotional campaigns at the touch of a button
Late night opening
Boost your footfall numbers for key retail dates
Seasonal events
Capitalise on the busiest selling times of the year with advance planning
Calendar management
View upcoming dates at a glance, diarise event preparation, coordinate your event management plan and activities. Align the marketing and shopping centre management teams in one cloud-based tool.
Communications
Send tasks to key event management people via automated emails, texts and calls. Keep event information and updates flowing nicely.
Document management
Send event updates and documents out easily via our centralised document management.
Book a Free Demo
Discover how our retail marketing analytics software can help your business succeed.
- Real-time insights while on the move
- Fully customisable modules
- Easy integration with leading retail apps
- 24/7 tech support
Social media
Build engagement and drive your social results
Deeply understand how effectively your shopping centre is being marketed. Retail Report integrates with all the major social media feeds such as Facebook, Twitter and Instagram. The retail marketing analytics software collates the number of likes and followers. With social listening features, it analyses each and every post and tweet about the centre 24 hours a day. The unique “Senti-Rating” TM tool provides an automated and accurate reflection of visitor sentiment, which would take considerable man hours to achieve manually.
Compare your centres’ social media performance to your main competitors with the Retail Report geographical social media feature, which automatically maps all assets of interest.